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Song Airlines - Guest

  • 1st May 2019 02:21:15 AM
  • TEXT
  • 938 views
  1. Why do your think SONG Airlines failed in their campaign?
  2. What do you think was SONG’s biggest mistake(s) were and Why?
  3. Where did they go right? Was there anything?
  4. Would you have chosen the same target audience? Why or why not?
  5. What would you have done differently if you were their marketing manager, what would have been your approach?
  6.  
  7. https://www.123helpme.com/song-airlines-case-view.asp?id=167341
  8.  
  9. https://www.nytimes.com/2005/10/29/business/delta-to-close-song-its-lowfare-airline.html

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