- Why do your think SONG Airlines failed in their campaign?
- What do you think was SONG’s biggest mistake(s) were and Why?
- Where did they go right? Was there anything?
- Would you have chosen the same target audience? Why or why not?
- What would you have done differently if you were their marketing manager, what would have been your approach?
- https://www.123helpme.com/song-airlines-case-view.asp?id=167341
- https://www.nytimes.com/2005/10/29/business/delta-to-close-song-its-lowfare-airline.html
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Song Airlines - Guest
1st May 2019 02:21:15 AM
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